Why We Build Slowly (and Why That’s On Purpose)
Game development tends to move fast. Or at least it feels like it’s supposed to.
There’s always pressure to show progress, announce things early, hit milestones, and keep moving. If you’re not posting updates or teasing something new, it can feel like you’re falling behind.
We make cozy games, and cozy doesn’t really thrive under pressure.
Calm experiences take time to get right. It’s not just about whether something works, but whether it feels good.. Whether it feels like it’s asking just enough from the player. Rushing tends to add stress in subtle ways, tighter pacing, louder feedback, more urgency than needed. Slowing down gives us space to notice those things before they become part of the game.
Not every idea needs an immediate answer. Sometimes we’ll prototype something and then leave it alone for a bit. Sometimes we’ll come back and realise it’s great. Other times, we’ll realise it doesn’t fit at all, and that’s fine too. Giving ideas time to sit helps us figure out what actually belongs in the game, instead of just what was exciting in the moment.
Building slowly isn’t just a creative choice, it’s a practical one. We don’t want to make games by constantly pushing ourselves to the edge. Burnout doesn’t make better work, and it definitely doesn’t lead to cozy games. A slower pace lets us stay consistent, enjoy the process, and keep showing up without feeling exhausted all the time. We believe the energy you make a game with tends to show up in the final experience.
We know this approach isn’t for everyone, and that’s okay. For us, building slowly means building thoughtfully. It means making space for care, for change, and for things to evolve naturally instead of being forced. So if things feel a little quiet around here sometimes, that’s why.
We’re taking our time.
We’re building gently.
And yes... the pigeons are very supportive of this plan... mostly because it involves fewer deadlines and more crumbs.
Thanks for being here while we do things our way.